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Digital editorial director of the home design magazine Domino. A blank slate of a home is easier to sell than a heavily stylized space, and homeowners decorated accordingly. Renters shied away from making alterations to their spaces for fear of losing their security deposits.
During this period, minimalism boomed across the design world. An entire generation of post-recession startups built their branding around sans serif logos, clean lines, and stripped-down color palettes, as though to tell shaken consumers, “We’re not here to bullshit you.” But as the economy recovered, so did homeowners’ appetite for bold color and pizzazz.
“I think that people are more willing to take some risks now and add a little more character to their homes,” says Dailey.